Type of Case Study
Advertisers Summary
Total Number of Unique Advertisers 876
| Channel | # of Advertiser |
|---|---|
| GEO NEWS USA | 373 |
| GEO ENT USA | 232 |
| STAR PLUS CANADA | 187 |
| SONY TV CANADA | 94 |
| ARY DIGITAL CANADA | 91 |
| COLORS CANADA | 74 |
| ZEE TV CANADA | 72 |
| HUM TV USA / CANADA | 67 |
| SAB TV CANADA | 67 |
| LIFE OK CANADA | 59 |
Top 25-Advertisers
| Company | Average Minutes per Day | ||
|---|---|---|---|
| Sept | Oct | Total | |
| NONO PRO HAIR REMOVING MACHINE | 577 | 1,047 | 1,624 |
| UNILEVER | 383 | 583 | 966 |
| LIPOZENE TABLET | 396 | 457 | 853 |
| TANDOORI FLAME RESTAURANT | 347 | 331 | 678 |
| HALDIRAMS FOODS | 366 | 305 | 670 |
| LIVE NRI REAL ESTATE | 245 | 401 | 646 |
| KOTAK PERSONAL INJURY LAW | 323 | 317 | 639 |
| NANAK FOODS | 242 | 367 | 609 |
| SANTOSH FOODS | 39 | 524 | 563 |
| KOODO TELECOM | 381 | 161 | 541 |
| KYROBCK | 34 | 497 | 531 |
| XTRAC | 33 | 481 | 515 |
| CANADIAN CAREER COLLEGE | 265 | 249 | 514 |
| SHER AATA | 256 | 253 | 509 |
| FLYING FASHION REAL ESTATE | 247 | 244 | 490 |
| GOLD HOUSE JEWELLERS | 241 | 234 | 475 |
| RAZA.COM | 196 | 260 | 456 |
| COSMO GROUP | 160 | 288 | 448 |
| BHARAT JEWELLERS | 214 | 208 | 422 |
| RBC ROYAL BANK | 229 | 184 | 413 |
| PARLE CONFECTIONERY | 249 | 163 | 412 |
| MAHINDRA JEWELLERS | 232 | 150 | 382 |
| MAKKAH JEWELLERS | 186 | 178 | 364 |
| ZIA ABBAS | 210 | 147 | 357 |
| TIMA FASHION GALLERIA | 168 | 172 | 340 |
| Total | 6215 | 8202 | 14417 |
Top 25 Advertisers - % Break-up of Total Advertising
| Tv Channels | Minutes | Percentage | |
|---|---|---|---|
| Total Advertising | Top 25 Advertisera | ||
| LIFE OK CANADA | 2,017 | 1,780 | 88% |
| COLORS CANADA | 3,179 | 2,707 | 85% |
| ARY DIGITAL CANADA | 3,302 | 2,683 | 81% |
| HUM TV USA / CANADA | 7,894 | 6,287 | 80% |
| SAB TV CANADA | 4,584 | 3,513 | 77% |
| ZEE TV CANADA | 4,364 | 3,203 | 73% |
| SONY TV CANADA | 5,153 | 3,679 | 71% |
| GEO ENT USA | 2,725 | 1,838 | 67% |
| ATN STAR CANADA | 7,283 | 4,095 | 56% |
| GEO NEWS USA | 5,250 | 1,790 | 34% |
| Total | 45,750 | 31,574 | 69% |
Of 10 South Asian channels - average 69% of Advertisement is from Top 25 Advertisers
For Colors and Life OK – More than 85% of advertisement is from Top 25 advertisers
Geo News and ATN Star TV have less dominant advertisers and lower than 55% of advertisement is from Top 25 advertisers
